Mario Faßbender

Fractional CMO for Tech and SaaS Business Growth

Accelerating Growth With Part-Time
C-Level Marketing Leadership.

What You Gain From a Fractional CMO

  • A Fractional CMO, helps founders, leadership teams, and investors scale smarter and faster. They plug into your team part-time to deliver strategy, mentoring, and execution without the cost of a full-time hire.

  • The difference:
    Interim CMOs keep the seat warm. Fractional CMOs embed long-term, outcome-focused, and work to accelerate growth, modernize teams, and deliver results.

  • Fractional Twinning:
    Companies with a CMO or VP Marketing can add a Fractional Twin for extra bandwidth and specialist expertise when growth demands increase or new challenges arise.

Growth Results You Can Rely On

With 20+ years in agencies and CMO roles at leading scale-ups, I build marketing engines that drive measurable growth.

+50% ARR; reduced CAC by 45%; built an ROI-positive marketing engine; merged 3 brands and teams post-acquisition.

+16% ARR during COVID in SMB; +34% in new customer onboarding; -10% CAC with better personalization.

+17% ARR in a declining antivirus market by repositioning Avira as a cybersecurity platform. Grew adjacent products from 0% to 60% of revenue.

+45% AOV and -25% CAC by improving funnel efficiency, launching A/B testing, and scaling performance marketing.

Growth Services Tailored to Your Needs

Whether you’re a startup, mature company, investor or agency, here’s how a Fractional CMO helps.

Startups & Scale-ups – Scaling Smarter, Faster
- Professionalize ICP definition & GTM strategy
- Align sales and marketing teams
- Professionalize processes & reporting
- Modernize martech and AI integration
- Build modern org structures with AI fluency
- Grow self-directed, high-performing teamsMature Companies & CMOs – Extra Bandwidth & Expertise
- Add capacity when growth pressure rises
- Provide deep expertise for growth topics
- Accelerate AI tech-stack integration
- Sharpen GTM strategy and messaging
- Act as C-suite sparring partnerVC & PE Investors – Marketing Leadership Across Your Portfolio
- Scale marketing leadership across ventures
- Build scalable, repeatable growth engines
- Ready companies for expansion and exit
- Simplify oversight and drive consistency
- Bring seniority without extra overheadMarketing Agencies – Deliver More Impact and Retain Happier Clients
- Step in when client bandwidth is limited
- Bridge agency strategy with client leaders
- Secure buy-in for campaigns and budgets
- Ensure consistent positioning x-channel
- Remove bottlenecks and speed up delivery